AGRO MART
Agro Mart is a mobile application that will make it easy for people to order real organic veggies from their mobile phones and get them delivered to the front door.
DESIGN PROCESS
THE PROBLEM
Most of the users prefer to shop from the local supermarket, but often they struggle to find the right ingredients for their planned recipes at their neighborhood groceries store, moreover, the findings process takes a lot of valuable time from users. And the local supermarket is an exhausting experience for the users.
THE APPROACH
A grocery app that provides customers with accessible, pleasing grocery shopping experiences. The app can be particularly useful in a new reality when users minimize going out as much as it’s possible. Users can choose all the needed grocery items for their recipes and add them to the cart, pay for them online and get them delivered to the front door.
TARGET AUDIENCE
The target audience of the project is people aged between 18-70 who do grocery shopping daily. Most people of this age use smartphones and know about online shopping.
PRIMARY RESEARCH
We began research by conducting targeted user interviews with people to learn more about their experience with grocery shopping, both online and in person. I asked some open-ended questions in the interview sessions so that the users can talk more about their daily life struggles and pain points.
INTERVIEW QUESTIONS
1. How often do you buy grocery items?
2. How do you buy your daily grocery items now?
3. What is your grocery shopping experience with your current method?
4. How often do you usually cook from a recipe?
5. What is the main challenge that you face when cooking from a recipe?
6. What is your experience with grocery delivery, while ordering online?
IMPORTANT KEY FROM INTERVIEWS
FRUSTRATIONS
1. Checkout process in the local stores is time-consuming.
2. They don’t have much time to shop because they have a busy schedule.
3. It’s difficult to find the location of the exact recipe items that consumed a lot of fo user’s time.
4. They need to alter their recipes according to what ingredients are available.
5. Not getting online home delivery in their convenient schedule.
WISHLIST
1. Availability of recipe-based items.
2. A fast grocery shopping system.
3. Scheduled home delivery system.
4. Same-day home delivery.
5. Quantity-based custom online shopping.
COMPETITOR ANALYSIS
USER PERSONA
ONBOARDING
REGISTRATION
Discovery Page
This is the home screen of the app, in this screen you can see all the list of the product and you can also search for the item or produce you want to buy.
Product Details
Stay healthy, Agro Mart apps offer a detailed overview of each food’s nutritional value as well as the absence of allergens, Also the users can leave a review of how quality and fresh the product is.
Checkout
Choose your address, payment systems, and order products and the third party courier will deliver them to your doorstep.
OTHER PAGES
PROTOTYPE
Click the link below to view the prototype on Figma.